What is City Branding?
City Branding strategies play an important role in local public policy.
From the point of view of economic dynamization, they are used both to attract talent, tourists, investments, etc. as well as to promote the products and companies of the territory. In addition, brands, understood in a broad sense, affect the self-esteem of the population and reinforce the set of values that, in each place, guide development.
The City Brand is therefore a reference on the identity of a municipality, in this case Cerdanyola del Vallès. They are the features or characteristics that differentiate it from the rest. It concentrates the assets that make up the value of the city: relational, cultural, social and economic.
