Why a new City Brand?
Because Cerdanyola has all the potentialities to become a knowledge benchmark.
To project as a city: ambition, dynamism, development, overcoming, nonconformity.
Because we need to connect especially with young people and make them to take roots in the city.
Because it is necessary to build the story of Cerdanyola that we want at a time of expansion of the municipality.
To unite our citizens and cultivate the pride of "being from Cerdanyola del Vallès". This will strengthen our identity, feeling pride of where we come from and what we have achieved.